Clay is an extremely fine sedimentary rock that is formed by the gradual disintegration of aluminum silicate rocks by small concentrations of carbonic acid and other diluted solvents or by hydrothermal activity. The clay deposits are most often found in large lakes and sea basins. There are several types of clay, each varying according to the soil from which it was extracted: white, yellow, red, green and grey. Most commonly used is the white clay extracted from the Mediterranean basin and dried to the sun’s rays to maintain all its beneficial properties.


Since antiquity, white clay has been considered a wonderful ingredient, not just for the benefits of internal consumption, but also for the fact that it leaves the skin clean, bright and hydrated, often being used to treat acne and skin imperfections. White clay has long been used in sculpturing, as a gloss for paper, and for porcelain making in Chinese culture. Today, its coveted texture and absorbency has made its way into almost every cosmetic and personal hygiene product such as make-up, soaps, scrubs, deodorants, and of course, facial masks. 


With a composition similar to that of the human body, white clay is rich in minerals such as iron, calcium, potassium, zinc, magnesium, silicon, and other minerals needed to regenerate the body. The white clay texture makes it suitable for cosmetics and body care, including mineral make-up, face creams, toothpastes, deodorants, natural soaps, masks or other body care products. This type of clay is highly appreciated due to the cleaning and mild cleaning properties, absorption of impurities and excess of sebum. What makes white clay so special is that it extracts the impurities, but at the same time softens and gives the skin a smooth and silky texture without destroying its natural protective barrier. Suitable for all types of skin, white clay exfoliates, gently cleanses the skin, stimulates circulation, having an antiseptic, fortifying, mineralising and regenerating effect on damaged tissues.

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